Canela Greenwood is American Senior Trust’s CEO, co-owner and most importantly the Client Service Concierge. Canela graduated with double bachelor’s degrees in Finance and International Business from Northeastern University in Boston. Throughout her experience in wealth management, she has helped families with many facets of their lives. She’s found managing the costs associated with aging parents to be extremely important and emotional for most people she’s worked with.
Canela relocated to South Florida to care for her ill, aging mother. She then recognized the importance of quality care, and the primary role it plays in enhancing the quality of life for the sick and elderly. This prompted her to make a career change where she took a position as the Director/Regional Manager for Griswold Home Care of Broward County. In a short period of time Canela quadrupled the size of the business and successfully helped open the Griswold Palm Beach County office. After six years with Griswold Home Care, Canela felt she could better serve her community by opening her own Home Care Agency, allowing her to make the timely and crucial decisions necessary to make an impact on the lives of people by helping them maintain their dignity, comfort, safety, independence and achieve the happiness that they deserve.